GA Keywords

I have wasted a good portion of my life clicking past this useless page. Yeah, I know, use Shortcuts, but still.

It has been years since this report was useful. Why is it still around? And why is it so prominent in the UI? Instead of spending time making the side nav bounce around so you have to constantly follow it with your cursor (oh the humanity), how about fix this? #NOTGOODFORUSERS





Share This Story!

About Author

6 Response Comments

  • Martin Ctvrtnicek  February 15, 2017 at 10:35 am

    Hi Andrew,
    here in Czech Republic we’ve got another search engine called Seznam, that provides KWs data to Analytics. So, it could be still quite useful in some markets.

    • Andrew Shotland  February 15, 2017 at 10:38 am

      Good point Martin. But I am guessing for the majority of users this is not the case. Tell everyone in Hradec Kralove I said hi!

  • Dave  February 16, 2017 at 1:33 pm

    Andrew: Maybe its google being snarky. Behind closed doors they are laughing at the rest of us. We know the keywords and YOU DON’T.

  • Chris Kleingeld  February 28, 2017 at 11:37 am

    How right you are, Andrew! What a bummer Google Analytics has become so useless for SEO. Luckily Search Console has more and more useful information these days.

    • Andrew Shotland  February 28, 2017 at 12:17 pm

      Hey Chris, I wouldn’t say it’s useless for SEO (see Adobe Analytics), but there is definitely room for improvement.

  • J Strong  March 21, 2017 at 6:06 am

    Same with search console, Google does keep certain information from us and I think the reason for this is to prevent the type of manipulation that they’d be vulnerable too.

    A prime example of this would be the natural Google bounce that happens when a link campaign is in progress. Google will take into account the links you have, your on page and how optimized you are for existing keywords and they’ll “bounce” you up a couple of pages usually to see if users will click on your page. The problem here is that search console info is always 2 days behind, so you’ll never be able to see the bounce until AFTER it’s happened.