If Google Analytics Hides Most Keyword Data, Why Is “Keywords” The Default Organic Report?

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by andrewsho

GA Keywords

I have wasted a good portion of my life clicking past this useless page. Yeah, I know, use Shortcuts, but still.

It has been years since this report was useful. Why is it still around? And why is it so prominent in the UI? Instead of spending time making the side nav bounce around so you have to constantly follow it with your cursor (oh the humanity), how about fix this? #NOTGOODFORUSERS

 

 

 

 

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