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CitySearch’s acquisition of Insider Pages in March ’07 has paid off:

March 07

2.5 million uniques

6 million page views/mnth

550,000 reviews

negative cashflow (to say the least)

October ’08

5.5 million uniques

13.7 million page views/mnth

1,000,000 reviews

positive cash flow

The secret has been bolting on Citysearch’s salesforce to IP’s traffic.  The extra links for SEO didn’t hurt either.

Needless to say Eric and Citysearch are happy with their acquisition.


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