DDL: Seth Gardenswartz of SpaBoom

Like most other SMBs, spas could give a flying $@!%$* (did I spell that right?) about technology, SEO, search engine advertising, anything with the word “click”, SERPs, etc.  “Sticky” is never a good term in the spa industry.

1/3 of avg. spa revenue from gift certificates.  SpaBoom’s pay for performance private labeled online gift certificate model enabled them to pick up 10% of the market in 2 years.  About 2300 active clients.

New clients add 20-30% to total sales

40% avg increase in online sales y-o-y

combined network has sold $23MM using SpaBoom

Many average over $1,000 per month

Just did a partnership with SpaFinder.

Going into restaurants next with Entreeboom.  Partnering with Zagat.  That’s pretty cool.

I like this business.