Like most other SMBs, spas could give a flying $@!%$* (did I spell that right?) about technology, SEO, search engine advertising, anything with the word “click”, SERPs, etc. “Sticky” is never a good term in the spa industry.
1/3 of avg. spa revenue from gift certificates. SpaBoom’s pay for performance private labeled online gift certificate model enabled them to pick up 10% of the market in 2 years. About 2300 active clients.
New clients add 20-30% to total sales
40% avg increase in online sales y-o-y
combined network has sold $23MM using SpaBoom
Many average over $1,000 per month
Just did a partnership with SpaFinder.
Going into restaurants next with Entreeboom. Partnering with Zagat. That’s pretty cool.
I like this business.
One Response Comment
Hi Seth,
I noticed that you are going to be in Chicago and talking about “Roll Your Own Groupon”. I recently was a weekend Groupon feature for my facials and 460 bought my facials!! It has really launced my business and I was wondering about what you were going to talk about….I was not planning on going to Chicago for the conference but I would love to talk to you about furthur ideas for me after the Groupon. Take Care,
Jane Rice