on Twitter of course. It will be interesting to see how they use the social thing.

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5 Response Comments

  • Neil Street  January 22, 2009 at 7:30 am

    I’d love to hear any success stories of how SEO’s are using Twitter. I created an account for one client — actually not local oriented, but I guess the principles are similar — and while I have gathered a decent number of ‘follower’ (300+) it seems tough to gain any useful traction so far. It is in a niche that could be called ‘pop culture’, and I have been trying to get conversations started, but the attention span of Twitterers seems to be rather twittery. For example, I offered a $25 Amazon gift card as a prize, simply for guessing an answer (no strings attached) — yet only two people even tried! That surprised me. Why would only 2 people out of 300 take 15 seconds to try and win $25?

    Anyone else got views/experience with Twitter marketing attempts?

  • Andrew Shotland  January 22, 2009 at 10:03 am

    Did you only tweet the offer once? If so that may be the issue as individual tweets go by pretty fast. You may have to do it on a more regular basis to get any attention.

  • Neil Street  January 22, 2009 at 10:27 am

    Actually I did it about 3 different times. Also mentioned it in my direct mails that I sent to thank new followers.

    I saw someone call Twitter a ‘giant party line’ which I think is about right. Whole lot of noise, tiny attention spans.

    Obviously there are ‘conversations’ going on, but I don’t seem to have found the trick to get one going yet.

    I could utilize the usual suspects: shock, sex, insult, true confessions, etc, but that sort of conversation starter doesn’t really suit this particular client. I don’t think it suits a lot of local clients, either!

  • Andrew Shotland  January 22, 2009 at 10:43 am

    It totally depends on who you are connected with and how you use those connections. For example I am connected with a lot of SEOs on Twitter and the conversations are 50% social, 40% news & 10% technical. The amount of truly useful info I get out of it is small, but the value is in the relationships I maintain through the medium. If your client is not creating relationships in any meaningful way I doubt anything they do on Twitter will add up to much.