Can you tell how Centro screwed up its purchase of RealCities from McClatchy?  A clean link with the anchor text of your choice (within reason) to the first reader who figures it out.

Tip to Greg Sterling as always for alerting to me to this news.  Have a great vacation Greg.

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4 Response Comments

  • Shane  August 14, 2008 at 8:26 am

    They did a generic redirection to Centro? All subpages of is now throwing 404s all over the place on

    Wow….what a waste…in so many ways.

  • Shane  August 14, 2008 at 8:31 am

    Oops…I meant

    I hate to say it, but I’ve seen this happen way too many times…especially with corporations. They do a simple redirect at the registrar or DNS level and poof….years of linkbuilding and hard work down the drain. Not to mention any pages that users may have had bookmarked…dead ends now…they don’t even have a customized 404 page. Such a shame

  • Shimon  August 14, 2008 at 9:47 am

    Man! They redirected through 301 to /realcities page (no slash on the end) and then redirected it through 302 to /realcities/ subfolder.

    Also, as Shane noted, they didn’t redirect any of ranking pages.

  • Richard Rosen  August 14, 2008 at 11:34 am

    And they lose all the organic traffic to