For those of you who have been following this story, Blogrush’s CEO, John Reese, looked into my case and found that my Blogrush account was deactivated because of a typo I made in their system. I am now activated again. On what must be an insane day for him, I appreciate the effort John made to take care of this and I will be putting Blogrush back up shortly. When all of this started I thought this would make a great case study on how social media can backfire on a brand. Now, hopefully for John’s sake, this will make a great case study on blogging crisis management.
It also makes a great case study on how a loud mouth blogger can jump the gun and publish stuff before all of the facts are out. Makes me appreciate journalists like Jayson Blair.
3 Response Comments
Well, at least one of us made it back…
I wonder what benefit you receive from this BlogRush widget? Targeted traffic? Really?
I’d rather see that case study.
Your content is awesome and of excellent quality.
FYI- I found your site on the search engines from your anti-BlogRush post not the widget.
Ah the power of SEO and keyword strategy. For those of you who are interested in this stuff when the whole Blogrush broohahhah happened the first thing I did was search “Blogrush Inactive” and found nothing. Since that was the title of the email I received from Blogrush I figured anyone who got one would do the same search hence the title of the post.
As for traffic I haven’t received much, but I am not writing headlines for Blogrush and my widget is pretty low on the page. I am not sure I want to move it up higher so I think Blogrush is going to deactivate me again soon.
Thanks for the kind words.