SEO for Franchises

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My latest Locals Only article for SearchEngineLand is Franchisee SEO - Can You Trust Corporate's Recommendations?

I often get called by franchises and by franchisees to help with SEO and too often I see the two working against each other.  If you don't feel like reading the piece here are key takeways:

  1. Franchises need to educate their franchisee partners on SEO before trying to get them to invest in it
  2. Franchises should not sell franchisees untested SEO services from a third party that they have a financial interest in
  3. If franchises and franchisees work together they can create a very effective national/local seo program
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