Twenty Years of Writing Down What Google Did This Time.
What we learn doing SEO for real clients. 1,311 posts since 2007.
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The Local Review Spammer's Guide: National Edition
As part of my presentation at SMX Local I put together a list of all of the "social IYPs", or national yellow pages sites that allow customer reviews. There was quite a discussion about how…
Read the postWhy Blogs Don't Have To Suck
This isn't much of a local post, although it is relevant to any small business who has tried to blog or is considering it as a marketing strategy. My new online bud, Andy Beard, whom I met via…
Read the postKeyword Expansion Is The New R&D: SMX Local Update
I had a great conversation at SMX Local with Mark Barrera of Franklin-Spirko , a SEO/PR firm in Frisco, TX, on the topic of what I call "Keyword Expansion" - the art of coming up with new keywords…
Read the postLocal Search Boyz & The Hoods - The Value of Neighborhood Names on Your Site: SMX Local Update
Ian White's Urban Mapping provides neighborhood data to local search companies meaning when you search for "Starbucks in Soho", chances are the search engine you're using uses Urban Mapping's data…
Read the postMicrosoft Expo Can Help You Rank in Google: SMX Local Update
I am having lunch with Mary Bowling, SEO Expert from Blizzard Internet Marketing, and I asked her for one of her "secret sauce" tips and she gave me a good one: She posted the business info from…
Read the postTips on Managing a Local Mobile Ad Campaign: SMX Update
Jenny Halasz, SEO Manager for Acronym Media, provided some good best practices tips for how to manage a local mobile ad campaign yesterday at SMX Local. Without further ado, here they are: 1. Use…
Read the postOptimizing for State Names v. Abbreviations: SMX Local Update
Here's a quick tip I picked up at the SMX Local SEO panel. From Matt Van Wagner of FindMeFaster: According to Matt he was working on a nursing home chain campaign and they found that using…
Read the postTake Back Your Reputation From The Online Yellow Pages: Just Say No to NoFollow!
Here's part II of what I'll be talking about at SMX Local in a few minutes. So you’re a business and you have a local website or websites you like (or don’t like but have been successful at not…
Read the postTurn Your Small Biz Website Into An Online Yellow Pages & Get Qualified Traffic
Internet yellow pages sites (IYPs) generate a lot of traffic. Superpages.com has over 21 million visitors per month. Yellowpages.com has over 19 million. A lot of this traffic comes from search…
Read the postVanessa Fox Says Make Sure Your Data Matches 3rd Party Data: SMX Local Update
Vanessa Fox, formerly of Google and now of Zillow, made an interesting comment on the SMX Local SEO panel today. While encouraging businesses to upload as much data as possible, including photos,…
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