Facebook Leaves Home Without The SEO

Ok I know Facebook is a big-ass brand that doesn't need your stinking organic traffic, but if you're going to have a big press conference about your amazing new mobile strategy, don't you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to easily find Facebook's official explanation of Facebook Home?

I just searched Google for "facebook home" and here's what I got:

Now at least the ppc guys at Facebook were on top of things enough to get an ad up there, and that "Welcome to Your New Home Page" link certainly looks like the right place.  Too bad it goes to blog.facebook.com which hasn't been updated since January 18, 2012.

Must be nice to not give a shit about this kind of thing...