Thoughts on enterprise and multi-location SEO, from local landing pages and dashboards to Merchant Center and multi-domain programs.
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Local Landing Pages: A Strategy For Ranking Local Search Terms
A guide to local landing pages that starts with a gating question: does the search term actually carry local intent? Andrew argues you should confirm that before investing in location pages.
Read summaryEnterprise SEO Reporting: Tips For Developing Effective Dashboards
How to build an SEO dashboard for a large enterprise site that communicates data insights to the different stakeholders who need them.
Read summary5 Top Enterprise Local SEO Challenges & How To Solve Them
Five recurring problems multi-location enterprises run into with local SEO, and how to work through each one.
Read summaryHow To Analyze The Performance Of Your Multi-Domain SEO Program
Do multiple domains help or hurt SEO? The column looks at that question and how to set up and measure a multi-domain program so it succeeds.
Read summaryGoogle's Top Products Carousel: Everything You Need to Know
A primer for online sellers on Google's Top Products Carousel, then a fairly new SERP feature.
Read summaryGoogle Merchant Center: A Local SEO Goldmine for Retailers
How multi-location retailers can use Google Merchant Center data to power their local SEO campaigns.
Read summary