Sending a little love over to 63% of iPhone Owners Use Apple Maps Says Comscore

Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by about 29 million monthly users. Dios mio!

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4 Response Comments

  • Mark Goho  November 11, 2013 at 1:40 pm

    It should be obvious to anyone that is reasonably intelligent (and therefore doesn’t use an iPhone) – the cause for this is that Apple users don’t know that there’s something besides Google Maps. Most of them believe when they load up Apple Maps that they are, in fact, using Google Maps.

    Take a random sample of iPhone users and ask them to open up their Maps app and ask if it’s Google Maps. Yes will be their reply time and time again.

  • Andrew Shotland  November 11, 2013 at 2:04 pm

    Whatever the reason is Mark, people are using it. And my bet is they will continue to do so in ever-increasing numbers in the post-Xmas near term. Apple Maps is becoming hard for marketers to ignore.

  • Ty Cahill  February 5, 2014 at 12:25 pm

    And 63% of iPhone users are driving around in circles, lost. 🙂

    Mark is right–many iPhone users have no clue it’s Apple’s map application vs. Google’s.

    But I wonder if those stats are an accurate representation. I often open Apple’s app on accident, then close it and open Google’s. And I’ve had other apps open Apple’s map app when I prefer Google’s.

    I agree that Apple’s mapping app cannot be overlooked, but I’m not sure that stat would represent the number of people that really like the app. And don’t forget that Android users have Google’s maps, and there’s a lot of Android users out there!

    • Andrew Shotland  February 5, 2014 at 12:35 pm

      Ty, there’s no debate that Google Maps is definitely the big Kahuna here. No clue re how many false opens there are with Apple Maps. My assumption is that after the first few times, a user would figure it out, but then again I wouldn’t be surprised if they didn’t.