An(n)als of Keyword Research: Scranton Needs An Enema

Sometimes this job can lead you down strange rabbit holes.

The blog just got a referral from Google for this search.

The following ad showed up on the right side of the SERP and caught my eye (how could it not?)

I was curious what the avg CPC for “anal douche” was.  According to the Adwords Keyword Tool, $0.66.  Seems like a bargain compared to “coffee enemas” ($1.53) or “enema bucket” ($2.40!).  (BTW attention affiliate marketers – no advertiser competition for “enema gear”)

I then checked out Google Insights which claimed that Pennsylvania had the highest search volume for “enema” in the US.  And it looks like Scranton is trying to corner the market (isn’t Biden from Scranton?).

But here’s where it gets interesting.  Check out the global search volume for “enema” over November:

Between the election, Mumbai, Thanksgiving, bailouts, etc., I’d say as goes Scranton, so goes the world.  Get it – “goes”?

Apologies to the client whose site I should be auditing instead of spewing this stuff.