A Nofollow Tag On Your Eyeballs?

From the NYT – Turn your head and cough for the camera please.  Apparently doctors in the “luxury” category (lasik, botox, boob jobs, etc.) are getting pretty aggressive at getting patients to post videos of their procedures on YouTube. Docs are offering nice discounts, and in one case a lasik doc is paying patients $1 a pop to email their friends about him.  My favorite deal was a free $800 injection of Jurvederm in exchange for promotion. 

I wonder what I can get from my doc in exchange for a targeted inbound link or two? Would Google require the doc to put “nofollow” tags on my eyeballs?