69 News! Every Word On Your Site Is An Ad

The long tail of search concept is a pretty crazy one when you see it play out in reality. Here are some of the search terms that people have used to find my site in Google:

“ads with old people”

“advantage of working for google”

“blocking yelp”

“can you see the real me”

“chamath”

“cloud information”

“dental nitrous oxide reaction on video”

“gib”

“made it ma”

and of course my favorite: “search death locations”

While you can do a lot of research on what words your potential customers are searching for, you likely will never figure out a large percentage of them. The good news is maybe you don’t have to. People search for stuff in all sorts of ways and eventually someone out there is going to search for a bunch of words that appear on your site. Hopefully those words will be relevant to your business – they wouldn’t be on your site if they weren’t right? You didn’t know I have a side business in “death locations”?

The beauty of search is that every word on your site has the potential to attract a customer. So when you are writing the words for your site make sure they are good ones like “trojan.win32.linkreplacer” (this was the only remotely SEO-related term in Google Trends today. I guess I could have tried “69 news“, but I am still a bit, you know, I mean, what the hell we’re they thinking…)