“Find Us a Billion Dollars.” We Found $2.3 Billion.
LSG found an estimated $2.3 billion in untapped local revenue for Walmart through SEO market research and local search insights.
About Walmart
Walmart is the largest American multinational retailer, with roughly 10,500 stores, operations in 24 additional countries, and more than 2.3 million associates.
Why they hired us
Walmart had a huge brick-and-mortar footprint but no mature omnichannel strategy for reaching local shoppers online. After LSG served on its SEO advisory board, Walmart asked us to teach its global SEO team local SEO and build a growth plan. The brief: find us an additional $1 billion in revenue we’re leaving on the table.
What we did
- Analyzed millions of search results pages and keywords to find winners, losers and the most lucrative open opportunities.
- Advised Walmart’s in-house data scientists on targeted tests to validate optimizations before investing.
- Showed Walmart appeared in the Local Pack for only a small share of relevant searches in its markets each month.
- Built a plan to capture more of that market: location pages, site architecture, and better alignment between Business Profile and primary business categories.
- Prioritized schema, linking and local reviews for the fastest route to revenue.
- Tracked performance across thousands of locations in a custom KPI dashboard.
Results
As of November 2021, Walmart’s Store Locator ranked on Google’s first page for more than 2.5 million keywords, and organic traffic to those pages began growing almost immediately after implementation started.
“There are really not too many people in the SEO business with LSG’s level of expertise, know-how and practical approach.”