The Tomatometer Was Late to Its Own Party. We Fixed That.
A creative SEO strategy that won Rotten Tomatoes more search real estate and multiplied its organic traffic.
249.9Mmonthly users
About Rotten Tomatoes
Rotten Tomatoes is the film and TV review aggregator behind the Tomatometer, one of the most trusted recommendation scores in entertainment.
Why they hired us
When Fandango acquired Rotten Tomatoes in 2016, it inherited a strong brand, a loyal following and a weak SEO strategy. Fandango brought in LSG, its trusted SEO partner, to get the site ready for the search spotlight.
What we did
- Built a plan to win more SERP real estate and put the site in front of as much motivated traffic as possible.
- Spotted a gap: the Tomatometer shows in Google’s Knowledge Panel, but it takes time to populate after a release is announced.
- Used structured data so Google showed the Audience Score until the Tomatometer was ready, getting Rotten Tomatoes into the Knowledge Panel about a week sooner on average.
- Gave Rotten Tomatoes and the Fandango family a dedicated strategist, experiments to prove ideas before investment, and business intelligence that finds untapped opportunities.
Results
+100MMonthly users
+3.5MRanking keywords
+983%Organic search traffic
+913%Backlinks
LSG’s strategy drove over 200 million more visitors to Rotten Tomatoes in the first five years. As of March 2022 the site had 983,309 keywords on Google’s first page.
“The Local SEO Guide team has been instrumental in us re-thinking everything related to all things SEO.”