$2M in ARR to $23M. Mostly From People Googling “Risk.”
A content and SEO program that took a governance, risk and compliance platform from $2 million to $23 million in ARR.
$2M → $23MARR in under five years
About Reciprocity
Reciprocity is a provider of governance, risk and compliance (GRC) software that helps companies monitor and improve data security and privacy.
Why they hired us
Reciprocity’s visibility trailed its competitors, which limited revenue. In a low-search-volume industry, it hired LSG for competitive SERP analysis, content strategy, and a KPI dashboard its teams could use to run the program.
What we did
- Set immediate and longer-term goals and a budget that matched the company’s priorities.
- Improved site architecture for crawlability, speed and visibility.
- Customized our KPI dashboard around the data that mattered most to Reciprocity’s goals.
- Set SEO content guidelines and positioned Reciprocity as the trusted expert in GRC searches.
- Earned backlinks from the blogs and industry sources Reciprocity’s prospects actually read.
- Tightened the content team’s workflow so writing, linking and on-page work stayed consistent.
Results
900%Increase in organic ARR
40%+Revenue from SEO leads
200%Increase in organic traffic
11:1Return on investment
Today 75% of site traffic comes from organic search. A 2022 pivot to “risk” queries delivered 10x growth in featured snippets, and the site has earned nearly 2,000 backlinks.
“When we enlisted the LSG team, Reciprocity was doing $2 million in ARR. Less than five years in, they’re doing over $23 million.”