Great Boot Camp. Lousy Rankings. Then 1,780% More Page-One Terms.
Local SEO that put Eleven Fifty on the map with prospective students in the markets it wanted to grow into.
+1,780%page-one rankings in under a year
About Eleven Fifty Academy
Eleven Fifty is a nonprofit coding boot camp based in Indiana, offering in-person and online courses that help adults move into tech careers.
Why they hired us
Eleven Fifty had a great program but wasn’t ranking the way it should. With demand for remote courses surging, it wanted to expand quickly beyond the Midwest and needed more visibility, more organic traffic and more conversions.
What we did
- Fixed the technical issues holding rankings back, including First Input Delay and Total Blocking Time.
- Analyzed 50,000+ seed keywords from top competitors to map the full search footprint and find niches to win.
- Produced five articles a month and earned five to ten links a month.
- Targeted veteran-specific queries and featured snippets to reach the veterans Eleven Fifty most wanted to enroll.
Results
+1,780%Page-one rankings
+1,092%Organic traffic (≈916 → 10,921/mo)
+623%Clicks
+1,314%Search impressions
Non-branded search became Eleven Fifty’s main source of conversions and organic leads, and the academy expanded into several more states.
“LSG has been my go-to SEO partner whenever one of my start-ups is ready for organic growth.”