Rebuild Millions of URLs on a Brand-New Framework? What Could Go Wrong?
A major replatform that could have wrecked organic traffic, and instead grew it.
+63.87%traffic 7 months after relaunch
About Crunchbase
Crunchbase is the platform for business information on private and public companies: funding, investors, founders, leadership and industry news.
Why they hired us
In 2017 Crunchbase rebuilt its site on AngularJS, reworking front and back ends across millions of URLs. The business depended on organic traffic, so it brought in LSG to make sure the redesign didn’t hurt rankings.
What we did
- Reviewed the planned changes so Crunchbase understood how AngularJS would affect its responsive redesign, and headed off SEO issues before they scaled.
- Prioritized SEO tasks and ran HTML validation on development servers.
- Monitored changes after launch to keep performance on track.
Results
+63.87%Traffic within 7 months
+347%Keywords in positions 1–10
+23%YoY growth, Sept–Dec 2017
2.1M+Page-one keywords
Crunchbase went from 469,997 page-one keywords in June 2017 to more than 2.1 million, and traffic grew 117.57% from November 2017 to March 2022.