Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to […]

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Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their paid acquisition and suddenly realized how over-reliant/exposed they were on paid. Most businesses had either […]

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Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.  For businesses with physical locations, location pages tend […]

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Almost seven years ago today, LSG released its first-ever free tool, NAP Hunter. NAP Hunter was a free Chrome extension that “basically runs a set of standard N.A.P. queries through Google so you can quickly find various citations, their URLs and their Google position.”

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Do you manage freelancers? Yeah? Whether you’re managing an external team of freelancers or an internal team (big or small), managing work is easier when you have the right tools. That’s why having the best fitting project management tool is absolutely essential. Effective and successful project management has visibility, increases organization, is easily integrated, is […]

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