Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 641–650 of 1,311, newest first.

Andrew ShotlandBlog

Marchex Call Analytics #c32011

John Busby of Marchex is now up at C3 demonstrating Marchex Call Analytics: 65% of businesses rate calls as their most valuable source Phone Calls result from: Funnel (process drives customer to…

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Andrew ShotlandBlog

Social CRM for SMBs

More from C3: Craig Donato, CEO & Founder, Oodle Perry Evans, CEO & Founder, Closely Brendan King, CEO, Vendasta Technologies Seb Provencher, VP Product Mgt, Praized Media Donato - Social is not…

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Andrew ShotlandBlog

John Hernandez of Cisco Previews Social Watch CRM Tool #c32011

My notes on John Hernandez' talk at C3: Cisco saw opportunity when employees solved a tech problem via Twitter. The Market Dynamics: Changing expectations in relationship management Transfer of…

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Andrew ShotlandBlog

Pete Blackshaw at #c32011: Beware The Conversational Divide

Pete Blackshaw of NM Incite at #C32011 has some interesting things to say about how organizations are approaching social media. Here he is unfiltered: Marketing & PR are embracing social CRM while…

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Andrew ShotlandBlog

Where Does Support End & Marketing Begin - And Vice Versa #c32011

Herewith my notes from this panel at C3: Philip Soffer, VP Product Marketing, Lithium Julian Aldridge, Founder/President, ENACT Chris Carfi, VP, Digital, Edelman Silicon Valley Pete Blackshaw, EVP…

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Andrew ShotlandBlog

BIA/Kelsey Social Local Media Kicks Off

Just put up my introductory post for the new BIA/Kelsey Social Local Media advisory service. While LSG will still be my primary publishing platform, I will also be regularly posting over at the…

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Andrew ShotlandBlog

Attention Local Search/Local Social PR People

Stop sending me irrelevant press releases (I know you won't but I had to ask). They get deleted/ignored every time. I will be covering more local-social media trends as part of the new Local…

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Andrew ShotlandBlog

Customer Service Is A Social Medium

Mr. Sterling has an interesting post up in advance of the C3 conference entitled Social Media Force a 'Conversation' Between Marketing and Customer Service. I have been thinking a bit about this…

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Andrew ShotlandBlog

Do Yelp Stickers On Your Window Bring In Customers?

BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where…

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Andrew ShotlandBlog

Do You Have a Local Mobile SEO Strategy?

I just put this post up on SearchEngineLand, but I liked it so much I decided to republish it here: Does Your Local Mobile Search Strategy Suck? If you are a small or local business, I bet it…

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