Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 601–610 of 1,311, newest first.

Andrew ShotlandBlog

Ebay's Local Strategy

Leena Rao tries to make sense of Ebay's recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on…

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Andrew ShotlandBlog

A Little Light Reading On Google Maps Ranking Factors

From a patent application Google filed in September 2010 entitled SCORING LOCAL SEARCH RESULTS BASED ON LOCATION PROMINENCE [0047] When the document falls within the broad area (block 460--YES),…

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Andrew ShotlandBlog

The Future of the Yellow Pages

Dick Larkin's presentation to the Association of Directory Publishers. The good news: Beer is cheaper than gas. Dick knows more about local than you do. Sit up straight and pay attention. The…

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Andrew ShotlandBlog

19% of All Google Hotel Queries Are Mobile

From Google's Mobile Insights Blog: Mobile devices make all five stages of the travel process more accessible and more robust for consumers. It also opens opportunities for marketers. Dreaming:…

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Andrew ShotlandBlog

Hard-To-Find Is The New PageRank

Greg Linden uncovers a potential new Google Maps ranking signal: direction requests: ...certain very large search engines have massive logs of people asking for directions from A to B, hundreds of…

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Andrew ShotlandBlog

Patch Local Voices = Google Local Citations

Arianna Huffington announced Patch.com's "Local Voices" program today: Starting today, we are welcoming new bloggers to Fridley Patch (and other Patch sites around the country) through our new…

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Andrew ShotlandBlog

Milanoo Paid Links: Hey VCs, Need Some SEO Due Diligence?

It looks like Milanoo, a Sequoia-backed start-up, just got outed for using paid links to scam Google's rankings. I have done a fair amount of SEO work for venture-backed start-ups and this event…

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Andrew ShotlandBlog

Hunch.com Shows How Data = SEO

Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say…

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Andrew ShotlandBlog

Google Places/Hotpot Spotted in Vegas

Hard to beat free wifi

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Andrew ShotlandBlog

Local Search Association News

Did I say I was speaking at the Yellow Pages Association Conference this week? I meant the Local Search Association.

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