Twenty Years of Writing Down What Google Did This Time.
What we learn doing SEO for real clients. 1,311 posts since 2007.
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Correlation, Causation & Local SEO
Today at State of Search Yext's Christian Ward mentioned this result from "the world's largest correlation engine". Kind of says it all: BTW super-impressed with this year's State of Search. It…
Read the postStart-Ups & Chasing The SEO Dragon
Yesterday I had a call with a start-up client whose SEO has been performing quite well. Since July, their organic traffic had grown by almost 700%, but growth had slowed most likely because of…
Read the postMore on HTTPS & Local Citations & 301 Redirects
My SEL post, When Going HTTPS Don't Forget About Local Citations, spurred a minor tempest in a tweetstorm, when a reader asked Googler's John Mueller and Gary Ilyes for their thoughts. As you can…
Read the postApple Maps Ranking Factors
There's not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes "ranking" sort of an ephemeral thing - the order & radius of results will…
Read the postUpdated Version of NAP Hunter Lite Now In Chrome Store
The newest version of NAP Hunter Lite is now in the Chrome store. Chrome extensions should automatically update to the newest version, but in case you want to check it out you can here. In this…
Read the postSometimes The Best SEO Strategy Is To Wait...
When Google's Penguin 4.0 update was announced on September 23rd, one of our clients had a number of key pages on its site get deindexed. Their site certainly had several technical SEO, usability…
Read the postWhy I'm Not Going to #StopCrapOnTheMap
There has been a big push by some in the local search space to have Local SEOs vigorously engage in reporting "spam" on Google Maps/Google My Business. The GMB profiles in question are ones like…
Read the postGoogle Showing Related Category Carousels for Local Brand Queries
Update: As usual Professor Maps found this one a while ago...#doh! Looks like we've got another candidate for Mike's Summary of Recent Local Pack Tests: a set of three local "swipe-shows" of…
Read the postHow to do a Toxic Link Analysis in 10 Minutes with Majestic
Looking for link issues can be a really time consuming and labor intensive problem. Thanks to Majestic, and their killer proprietary link metrics, it can be much easier to get a quick view into…
Read the postIf Your Store Locator Sucks Don't Be Surprised If You Got Hammered By Possum
Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the "near me" update. We just discovered that the store locator page on one of…
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