Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 171–180 of 1,311, newest first.

Andrew ShotlandBlog

Apple Maps May Not Be As Far Behind Google Maps As You Think...

Justin O’Beirne has published another amazingly detailed analysis of Apple Maps and how it has developed compared to Google Maps. While I shall yield to Justin's mastery of all things geospatial,…

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Andrew ShotlandBlog

SEO Smoke Tests for Dynamic Rendering

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display:…

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Andrew ShotlandBlog

Structured Data Can = MehSEO

In 2011, Google, Bing & Yahoo announced Schema.org which got SEOs all excited to start marking up website content to turn it into "structured data." The benefit would be that search engines would…

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Andrew ShotlandBlog

How Long Does It Take SEO Traffic To Recover From Blocking Googlebot?

Two weeks ago a client reset its bot-blocker, unintentionally blocking Googlebot. We had SEORadar monitoring the site so we quickly discovered the problem and alerted the client. Unfortunately, by…

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Andrew ShotlandBlog

Server Side Rendering For Dummies (& Non-Technical SEO Decision-Makers)

Your engineering team just mentioned they are rolling out a new type of product landing page built with REACT or Angular or some other hipster tech name you may have seen out of the corner of your…

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Andrew ShotlandBlog

Paid Search Targeting Brand Keywords = SEO Death

For fans of the long-running SEO Death series, this isn't really a new issue. About two years ago I posited Is Your Adwords Campaign Hijacking Your SEO Traffic? The answer of course was "yes."…

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Andrew ShotlandBlog

The Ultimate Guide to Google Cache Text Strings

We have a client site whose SEO often defies description, along with canonicalization. We often have to check Google's cache of various URLs to see what in fact Google is getting, but sometimes…

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Andrew ShotlandBlog

Google Still Has A Lot of Work To Do When It Comes To Location...

One of the perks of international travel is getting to see what the SERPs really look like in other countries. Check out this query for "Sams Club"* I did while in Barcelona yesterday: So Google…

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DanBlog

Meet the New Boss, Same as the Old Boss

Seriously Google Search Console, why do you do this to me? I want to like (trust) you, despite the historically numerous discrepancies in your data. I'm delighted you are addressing the feature…

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Andrew ShotlandBlog

IHob's SEO Berson Is Brobably Buking Right Now...I Know I Am

It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to…

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