Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 151–160 of 1,311, newest first.

Andrew ShotlandBlog

RICE Model Forecasting for SEO

Investing in anything at the moment is not an easy decision. Now imagine you have to invest in something as perceptually flaky as SEO. Now imagine you have to convince someone else to invest in…

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DanBlog

Automating Knowledge Panel & GMB Image Change Detection

Here I am, back on my BS again... So today we are open sourcing the first thing that Bryan and I made together when he came to Local SEO Guide two years ago (he did all the hard work.) It's an…

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Andrew ShotlandBlog

PND Digital Is An Awful Company ?

PNDDigital has been spamming us for over a year. Do not work with them! ?

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DanBlog

The Mobile Plateau

For years, there has been a relatively deafening klaxon in SEO: MOBILE SEARCH IS THE FUTURE https://youtu.be/ygFWByrkPik This is not hyperbole. Here are some choice examples. First up, the top of…

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celiaBlog

4 Things I Wish I’d Known Before I Got a Remote Job in SEO

Ever since I started college, I knew I wanted to work remotely. I hated the idea of having to work in an office; it felt restricting and, well, boring. This became especially clear when I started…

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Andrew ShotlandBlog

Say Hello To The CRaP SERP

Hey ecommerce sites - worried you are getting too many clicks on head term SERPs? If so, fear not, as yours truly stumbled into a Google test guaranteed to cure you of those annoying…

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DanBlog

Up to 50% Of Potentially Converting Keywords Show No Volume in 3rd Party Tools

DAN, WHY ARE YOU DOING THIS TO US?!?!?!?!?!?!?!?!?!

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DanBlog

Can You Trust SEO Tools for B2B Keyword Research?

Goddamnit Dan, stop making our lives harder! Sorry, you feel that way, random internet person, but hopefully, this post makes your lives easier! Anyway, this tweet by friend of the show John-Henry…

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Andrew ShotlandBlog

DTC, SEO & Sexy Content ROI

We had a bad client call last week. The client is a sexy DTC start-up. They had asked us to put together an editorial strategy to improve their ability to target potential customers via SEO, but…

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DanBlog

Aggregate & Automate Performance Reporting With Lighthouse & Google Data Studio

Are your performance reports tired, rundown and listless? Do they poop out at parties? Are they unpopular? Well now you can automate with this handy system!

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