Twenty Years of Writing Down What Google Did This Time.
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Final Thoughts on Kelsey DMS '08 Atlanta
SMBs don't want to buy web, mobile, print, etc. - they want to buy leads (although for many it's hard to define what a lead is or how much they are willing to pay for one) While the big print…
Read the postDeconstructing The Yellow Pages: Kelsey DMS '08
Charles Laughlin is presenting the results of consumer and industry surveys: Consumer Survey: They went through about a dozen IYPs and had people conduct local searches for pizza, pest control &…
Read the postNote to Superpages Re Terrorism & Swag
Apparently airport security does not buy into the branding potential of toy guns as booth giveaways...Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the…
Read the postYellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc
I am late again, getting in the tail end of Briggs' talk, so here's the one data point I got - from their research it looks like about 8% of those surveyed used their mobile phones to do yellow…
Read the postIs There Too Much Innovation In Local Search?
Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come. She then proceeded to…
Read the postMerchant Circle Offers Free Video With Spotzer
Just sat down at the Kelsey Conference with Darren Waddell of Merchant Circle and Andy Klein of Spotzer to discuss their recent announcement that they will be offering free online videos to SMBs…
Read the postMixpo Is Pretty Cool
Just ran into Anupam Gupta, CEO of Mixpo. I had caught a demo of Mixpo earlier today and was fairly impressed with what they have created. Basically Mixpo is a simple online video creation tool…
Read the postYelp Has 3.5 Million Reviews: Sonia McFarland
Some notes from Peter Krasilovsky's interview with Sonia McFarland, head of business development of Yelp. Not much new here but a couple of interesting data points. Yelp's demo is older than you…
Read the postAT&T's Yellowpages.com Has Sold 20K Video Ads in '08
According to Frank Jules of AT&T at the Kelsey Conference. Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it's pretty impressive. There's…
Read the postState of the Yellow Pages: Kelsey DMS '08
I got here a bit late so here are Sebastien's thoughts on Charles Laughlin's opening presentation on the state of the yellow pages industry. Here are some of Charles' yellow pages predictions for…
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