Twenty Years of Writing Down What Google Did This Time.
What we learn doing SEO for real clients. 1,311 posts since 2007.
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LSG's newsletter covers our SEO research, hot takes, and fresh perspectives on trending topics.
Read the postLive Event Recap – SEO Office Hours: How to Use Automated Tagging To Diagnose Traffic Drops
In our most recent SEO office hours session we discussed the question uttered (often in panic) by stakeholders and SEOs alike: Why Is My F@#k%*g SEO Tanking?! We’ll recap the topics LSG’s Andrew…
Read the postWe're #4,678!
LSG has been on quite a ride over the past few years. We have grown from a scrappy team of 10 SEOs to a scrappy team of almost 30. I guess we were helped along by COVID pushing the entire planet…
Read the postGoogle Helpful Content Update: What You Need To Know
Google Search is running a new major algorithm update next week. This introduces some new ranking factors that will, they hope, improve the quality of the content served in the SERPs. What you…
Read the postHow to Spot the Best Local SEO Companies: Things to consider before you hire a Local SEO Agency
Are you looking for the best local SEO companies? This should help you suss out everything you need to know about separating a good SEO Agency from a bad one. Additionally, we’ll review the major…
Read the postLive Event – SEO Office Hours: Why Is My F@#k%*g SEO Tanking?!
Event Registration Join the Livestream Join Andrew Shotland, LSG’s CEO, and Karl Kleinschmidt, LSG's VP of SEO Strategy for a live SEO office hours session on Thursday, August 18th at 11 AM PT, 2…
Read the postGoogle Analytics 4 vs Universal Analytics: Everything you need to know about what’s changing
Universal Analytics is being phased out for good. Here's everything you need to know about it's successor GA4 and how it will impact you.
Read the postHow to Create an SEO Strategy (non-technical version)
TL;DR - This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget.…
Read the postBuilding a Budget for SEO: How Much Does SEO Cost?
How much does SEO cost? We answer this and other questions you might have about building your SEO budget.
Read the postWhy You Should Outsource SEO Content Writing
If you need content writing services but don't know if you should be outsourcing to an Agency, you need to read this.
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