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What Job Is Apple Maps Hired To Do?

July 22nd, 2013
2 Comments


Lion's Gate Bridge Apple Maps
Hint: Not this one…ripped off from Tumblr.

I asked a bunch of Local Search geeks which company will Apple Maps buy next?.


Tags: Apple Maps

2 responses so far ↓

  • 1 Richard H. // Jul 29, 2013 at 11:25 am

    Great question, they obviously lost on Waze but I’m sure that there are tons of smaller maps companies just begging to be bought. Beyond maps though, I think we should start looking at the review space as well as that seems to be more critical in getting users information.

  • 2 Andrew Shotland // Jul 29, 2013 at 11:33 am

    Richard,

    I don’t think Apple needs its own reviews thing. I suppose they could add a “review it” UI to the Maps, but my take, as outlined in the post, is that Apple Maps needs to just be a functional mapping platform that accommodates the best local search apps on the planet. Let Yelp & Foursquare, etc. worry about innovating in the reviews space and let Apple make it easy to find those reviews on Apple Maps. I don’t see why Apple needs to own the whole experience.

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