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Meetup.com = Local Marketing

January 23rd, 2008
10 Comments


Meetup.com = Local Marketing

There are so many Web tools and sites to help you market yourself locally that it can make your head spin. The best ones are easy to understand and use, like Meetup.com. For those of you who are looking for simple, inexpensive ways to reach your target customers, Meetup could be just the thing for you.

Meetup is social networking site (one of the originals in fact) that makes it really easy to create a group around a particular interest, attract members who share that interest and hold events to meet group members offline. I use it for the East Bay SEO Meetup and it has been a great way for me to meet other people in my area who are interested in SEO, both SEO experts and potential clients.

So how can the Realtor in Pleasanton take advantage of Meetup? Check out the East Bay Real Estate Investment Meetup. This group looks like it was started by a local real estate pro and it has several other pros in the group. By holding regular meetings this group is likely to attract potential local real estate investors who want to get the inside scoop from the pros. You could do the same thing with almost any profession.

At our SEO meetup last night I met Bill Ayers who runs the San Francisco Webeneurs Meetup, which he uses as a way to meet potential customers for his business consulting practice. According to Bill, he generates a substantial portion of his new clients from Meetup and the cost of customer acquisition is minimal.

Of course you don’t need to start a meetup that is strictly business. If you have a passion for roller derby then start one about that. You may find that a lot of fellow derby enthusiasts might be interested in your services once they get to know you.

Starting and organizing meetups can be a time consuming process but I think it is one that could really pay off for smart local marketers.


Tags: Small Business Marketing

10 responses so far ↓

  • 1 SEO Charlotte // Jan 23, 2008 at 3:11 pm

    I use meetup for this very same reason – it’s nice locally

    David

  • 2 SEO Charlotte // Jan 23, 2008 at 3:14 pm

    Forgot Andrew two and a half years ago I lived in Walnut Creek for 7 years and had I stayed could have made it – now I’m in Charlotte, NC

  • 3 Andrew Shotland // Jan 23, 2008 at 4:21 pm

    At some point we’ll have to merge all of the local SEO meetups into one giant meetup monster.

  • 4 Michael Dorausch // Jan 23, 2008 at 4:25 pm

    Right on Andrew. I’ve been using several local 2.0 sites to “meetup” with others. A merging would be nice.

  • 5 Some Interesting Local Search Marketing Ideas // Feb 5, 2008 at 6:28 pm

    [...] Meetup.com = Local Marketing by Andrew Shotland [...]

  • 6 seo boston networking // Jun 17, 2008 at 5:17 am

    BostonSEO.org is still going strong by running the events on meetup for the last 2 years.

    we went from 2 people at the first group to an average of 50 each month.

  • 7 Event-Based SEO - Fish Where The Fish Are // Dec 8, 2008 at 10:25 pm

    [...] Subscribe to my RSS feed. Thanks for stopping by.Trade shows and professional gatherings such as Meetups can be great for your business. You get access to a lot of potential customers in one place and [...]

  • 8 Are You Using Meetup To Market Your Small Business? // Dec 19, 2008 at 6:01 am

    [...] optimization? Subscribe to my RSS feed. Thanks for stopping by.Back in January I posted about how small businesses could use Meetup to market themselves.  Today I got a reminder in my email via my East Bay SEO Meetup about how [...]

  • 9 Meetup for Local Marketing, Pitching Ideas, Upfront Payment and More | Abaminds Entrepreneurs // Dec 19, 2008 at 8:39 pm

    [...] Meetup.com = Local Marketing – This local marketing idea is simple but too often overlooked by business owners. [...]

  • 10 charlotte seo // Jan 7, 2009 at 1:19 pm

    We will definately be attending some local area meetup sessions, looks like a great networking event

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