I just experienced a small earthquake in Pleasanton, CA. My first instinct was to search “Pleasanton earthquake” on Twitter. Here were the results I got:
Not sure exactly how I would leverage this into a smart local marketing campaign, but if I were trying to be an information resource for a city, I would make sure that I was tweeting about these types of events. As more people start to search Twitter for this kind of stuff, it could become a great way to connect with potential customers and help them get to know your brand.