Steve Shackford‘s tweet got me thinking:
— Steve Shackelford (@HydrophobicDuck) August 7, 2014
We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or de-emphasizing the local pack results. For the most part I am seeing strong brands like Yelp, TripAdvisor & Zillow basically maintaining their high rankings now often unencumbered by those pesky Google My Business pack results.
There has been a lot of speculation, particularly by me, that this update is a continuation of Google’s drive to bias the search experience in favor of mobile users. But I wonder if this update is also an acknowledgement that people actually prefer these national-local directory type sites v. having to hunt through a seemingly random collection of local business pages or Los Links?
Song to ponder this to: Sabotage