Google Place Search Has SEOs Divided


One component of the new Google Place Search is the merging of local and organic results in a more blended layout. While local marketers around the world are scrambling to figure out any new algorithm changes that have resulted from this release, a battle royale has broken out amongst otherwise civil-toned SEO bloggers to lay claim to the naming rights for these new results. Here’s what we have so far:

Mike Blumenthal – “Loco-organic” (alright, it’s not in his post, but it was in an email from him)

Miriam Ellis – “Integrated Google Local Results”

David Mihm – “The O-Pack”

My own lame attempts here.

Feel free to insert your brilliance in the comments.

Tags: Google · Google Maps · Google Place Pages

18 responses so far ↓

  • 1 Rebecca L. // Oct 29, 2010 at 10:11 am

    I’ve been calling it “blended local+organic”, but only because no easier or more brilliant shorthand has emerged yet.

  • 2 Harry J. Lerwill // Oct 29, 2010 at 10:16 am

    Combined Local Integrated (with) Top Organic Results Internet Search?

  • 3 Jim Rudnick // Oct 29, 2010 at 10:53 am

    I’ve been referring to same as the “Google Blend” — works for me….but yeah I do wonder what it’ll end up being called, eh?

    Oh…and yes, it’s now rolled out up here in google.ca land too…

    sigh…so, off to regroup!!!



  • 4 David Mihm // Oct 29, 2010 at 11:04 am

    Don’t forget about McGee’s…”The Keg”

  • 5 Rebecca L. // Oct 29, 2010 at 11:13 am

    Ooh ooh, wait, I know – GLOCAL!

  • 6 YS // Oct 29, 2010 at 11:49 am

    After seeing the mess that are all of the “extra” out-bound links in these results and the ruckus this whole local SERP change has caused in the local sphere, I call it “Loco”

    Works both in Spanish and as a combination of “LOCal” and “Organic”

  • 7 Jim Gianoglio // Oct 29, 2010 at 12:39 pm

    I like Jim Rudnick’s term the best – but I would modify it slightly:
    Google Local Blend

    Or, if you like fancy acronyms, you could call it Google Local Organic Blend, or GLOB. Take your pick.

  • 8 Mike Ramsey // Oct 29, 2010 at 12:53 pm

    I am feeling davids o pack…. Sorry everyone.

  • 9 MiriamEllis // Oct 29, 2010 at 1:06 pm

    Andrew –
    I think I stole ‘integrated’ from Mike. Google appears to be calling in ‘Places Search’. I like both Jim’s ‘Blend’ and Matt’s ‘O-Pack’.

  • 10 Linda Buquet // Oct 29, 2010 at 1:08 pm

    I vote for simply PlaceRank.

    Short, sweet, self explanatory and will make sense to clients since Google is branding so heavily around Places.

    Also even though it’s partly an organic listing (and O ranking) it’s still triggered by local intent and you must have a Place page, otherwise you’ll just be down in organic.

    So if you do full SEO, you can tell I client “You are #2 in PlaceRank and your other site is #3 in the organic rankings.

    Big LOL Harry – what an acronym!

  • 11 Stever // Oct 29, 2010 at 1:41 pm

    I like “local blend”

  • 12 Adam Dorfman // Oct 29, 2010 at 1:41 pm

    Google used “&esrch=LocalMergeImpl::Experiment” as the appendage to trigger these new results so I’ve been referring to it as “Local Merge”

  • 13 Chris Reilly // Oct 29, 2010 at 3:09 pm

    @Adam Dorfman How about Merge and Purge?

  • 14 Sebastian // Nov 1, 2010 at 3:22 am

    Yes… “Local Merge” ist my favourite, too!

    but: “Will it blend?”


  • 15 Adrian Ang // Nov 1, 2010 at 10:43 am

    Google term it as Place Search.

    I simply call it Local Search. Simple and easy to understand.

    I did a quick analysis here, wonder if you share my POV:


  • 16 Local Search Source // Nov 1, 2010 at 4:56 pm

    Fantastic coverage both here and on SE Land Andrew. I’m curious if you or your readers are seeing what I am in NY: organic links have almost doubled in some cases? How is that possible? I’ve got more on this here:

  • 17 GMRWebTeam // Nov 2, 2010 at 12:27 am

    We call it Google Integrated in our office.

  • 18 Jim Rudnick // Nov 6, 2010 at 8:21 am

    Been having a real kick outta all this change web results wise from Google….so I put up a quick poll here — http://www.canuckseo.com — to try to figure out what we SEO types “should” call this new layout/design/serp page results….and so far, Mike B is in the lead!

    Pls drop by and vote, eh!