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One component of the new Google Place Search is the merging of local and organic results in a more blended layout. While local marketers around the world are scrambling to figure out any new algorithm changes that have resulted from this release, a battle royale has broken out amongst otherwise civil-toned SEO bloggers to lay claim to the naming rights for these new results. Here’s what we have so far:

Mike Blumenthal – “Loco-organic” (alright, it’s not in his post, but it was in an email from him)

Miriam Ellis – “Integrated Google Local Results”

David Mihm – “The O-Pack”

My own lame attempts here.

Feel free to insert your brilliance in the comments.

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18 Response Comments

  • Rebecca L.  October 29, 2010 at 10:11 am

    I’ve been calling it “blended local+organic”, but only because no easier or more brilliant shorthand has emerged yet.

  • Harry J. Lerwill  October 29, 2010 at 10:16 am

    Combined Local Integrated (with) Top Organic Results Internet Search?

  • Jim Rudnick  October 29, 2010 at 10:53 am

    I’ve been referring to same as the “Google Blend” — works for me….but yeah I do wonder what it’ll end up being called, eh?

    Oh…and yes, it’s now rolled out up here in land too…

    sigh…so, off to regroup!!!



  • David Mihm  October 29, 2010 at 11:04 am

    Don’t forget about McGee’s…”The Keg”

  • Rebecca L.  October 29, 2010 at 11:13 am

    Ooh ooh, wait, I know – GLOCAL!

  • YS  October 29, 2010 at 11:49 am

    After seeing the mess that are all of the “extra” out-bound links in these results and the ruckus this whole local SERP change has caused in the local sphere, I call it “Loco”

    Works both in Spanish and as a combination of “LOCal” and “Organic”

  • Jim Gianoglio  October 29, 2010 at 12:39 pm

    I like Jim Rudnick’s term the best – but I would modify it slightly:
    Google Local Blend

    Or, if you like fancy acronyms, you could call it Google Local Organic Blend, or GLOB. Take your pick.

  • Mike Ramsey  October 29, 2010 at 12:53 pm

    I am feeling davids o pack…. Sorry everyone.

  • MiriamEllis  October 29, 2010 at 1:06 pm

    Andrew –
    I think I stole ‘integrated’ from Mike. Google appears to be calling in ‘Places Search’. I like both Jim’s ‘Blend’ and Matt’s ‘O-Pack’.

  • Linda Buquet  October 29, 2010 at 1:08 pm

    I vote for simply PlaceRank.

    Short, sweet, self explanatory and will make sense to clients since Google is branding so heavily around Places.

    Also even though it’s partly an organic listing (and O ranking) it’s still triggered by local intent and you must have a Place page, otherwise you’ll just be down in organic.

    So if you do full SEO, you can tell I client “You are #2 in PlaceRank and your other site is #3 in the organic rankings.

    Big LOL Harry – what an acronym!

  • Stever  October 29, 2010 at 1:41 pm

    I like “local blend”

  • Adam Dorfman  October 29, 2010 at 1:41 pm

    Google used “&esrch=LocalMergeImpl::Experiment” as the appendage to trigger these new results so I’ve been referring to it as “Local Merge”

  • Chris Reilly  October 29, 2010 at 3:09 pm

    @Adam Dorfman How about Merge and Purge?

  • Sebastian  November 1, 2010 at 3:22 am

    Yes… “Local Merge” ist my favourite, too!

    but: “Will it blend?”


  • GMRWebTeam  November 2, 2010 at 12:27 am

    We call it Google Integrated in our office.

  • Jim Rudnick  November 6, 2010 at 8:21 am

    Been having a real kick outta all this change web results wise from Google….so I put up a quick poll here — — to try to figure out what we SEO types “should” call this new layout/design/serp page results….and so far, Mike B is in the lead!

    Pls drop by and vote, eh!




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