Google Place Search Has SEOs Divided

October 29th, 2010

One component of the new Google Place Search is the merging of local and organic results in a more blended layout. While local marketers around the world are scrambling to figure out any new algorithm changes that have resulted from this release, a battle royale has broken out amongst otherwise civil-toned SEO bloggers to lay claim to the naming rights for these new results. Here’s what we have so far:

Mike Blumenthal – “Loco-organic” (alright, it’s not in his post, but it was in an email from him)

Miriam Ellis – “Integrated Google Local Results”

David Mihm – “The O-Pack”

My own lame attempts here.

Feel free to insert your brilliance in the comments.

Tags: Google · Google Maps · Google Place Pages

18 responses so far ↓

  • 1 Rebecca L.

    I’ve been calling it “blended local+organic”, but only because no easier or more brilliant shorthand has emerged yet.

  • 2 Harry J. Lerwill

    Combined Local Integrated (with) Top Organic Results Internet Search?

  • 3 Jim Rudnick

    I’ve been referring to same as the “Google Blend” — works for me….but yeah I do wonder what it’ll end up being called, eh?

    Oh…and yes, it’s now rolled out up here in google.ca land too…

    sigh…so, off to regroup!!!


  • 4 David Mihm

    Don’t forget about McGee’s…”The Keg”

  • 5 Rebecca L.

    Ooh ooh, wait, I know – GLOCAL!

  • 6 YS

    After seeing the mess that are all of the “extra” out-bound links in these results and the ruckus this whole local SERP change has caused in the local sphere, I call it “Loco”

    Works both in Spanish and as a combination of “LOCal” and “Organic”

  • 7 Jim Gianoglio

    I like Jim Rudnick’s term the best – but I would modify it slightly:
    Google Local Blend

    Or, if you like fancy acronyms, you could call it Google Local Organic Blend, or GLOB. Take your pick.

  • 8 Mike Ramsey

    I am feeling davids o pack…. Sorry everyone.

  • 9 MiriamEllis

    Andrew -
    I think I stole ‘integrated’ from Mike. Google appears to be calling in ‘Places Search’. I like both Jim’s ‘Blend’ and Matt’s ‘O-Pack’.

  • 10 Linda Buquet

    I vote for simply PlaceRank.

    Short, sweet, self explanatory and will make sense to clients since Google is branding so heavily around Places.

    Also even though it’s partly an organic listing (and O ranking) it’s still triggered by local intent and you must have a Place page, otherwise you’ll just be down in organic.

    So if you do full SEO, you can tell I client “You are #2 in PlaceRank and your other site is #3 in the organic rankings.

    Big LOL Harry – what an acronym!

  • 11 Stever

    I like “local blend”

  • 12 Adam Dorfman

    Google used “&esrch=LocalMergeImpl::Experiment” as the appendage to trigger these new results so I’ve been referring to it as “Local Merge”

  • 13 Chris Reilly

    @Adam Dorfman How about Merge and Purge?

  • 14 Sebastian

    Yes… “Local Merge” ist my favourite, too!

    but: “Will it blend?”

  • 15 Adrian Ang

    Google term it as Place Search.

    I simply call it Local Search. Simple and easy to understand.

    I did a quick analysis here, wonder if you share my POV:


  • 16 Local Search Source

    Fantastic coverage both here and on SE Land Andrew. I’m curious if you or your readers are seeing what I am in NY: organic links have almost doubled in some cases? How is that possible? I’ve got more on this here:

  • 17 GMRWebTeam

    We call it Google Integrated in our office.

  • 18 Jim Rudnick

    Been having a real kick outta all this change web results wise from Google….so I put up a quick poll here — http://www.canuckseo.com — to try to figure out what we SEO types “should” call this new layout/design/serp page results….and so far, Mike B is in the lead!

    Pls drop by and vote, eh!


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