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Facebook Leaves Home Without The SEO

April 5th, 2013
8 Comments


Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to easily find Facebook’s official explanation of Facebook Home?

I just searched Google for “facebook home” and here’s what I got:
Facebook Home Google

Now at least the ppc guys at Facebook were on top of things enough to get an ad up there, and that “Welcome to Your New Home Page” link certainly looks like the right place.  Too bad it goes to blog.facebook.com which hasn’t been updated since January 18, 2012.

Official Facebook Blog

Must be nice to not give a shit about this kind of thing…


Tags: Enterprise SEO · Facebook

8 responses so far ↓

  • 1 Andrew Shotland

    Actually I just found the /home URL indexed in Google, so perhaps this is more Google’s problem than Facebook’s – although I can’t find a link to /home anywhere on Facebook’s site, not even on their press release http://newsroom.fb.com/News/597/Introducing-Home

  • 2 Phil Rozek

    That is ghetto.

  • 3 Miguel Salcido

    Wow, that is hella ghetto! (that’s my San Jose accent coming through)

    Guess that’s why we make the BIG bucks….. common sense!

  • 4 Nick

    Actually Andrew, your suspicions are probably correct about Facebook having crap SEO. I read in a book once that hinted about how poor their SEO was and how the search engines bend over backwards for them. It was only hinted at though as an NDA was in place but we all knew who he was talking about. The book is “Advanced SEO Secrets” by Danny Dover.

  • 5 Andrew Shotland

    Seems like their SEO efforts are basically to set up a crawlable directory of their pages. There’s probably not much more they need to do than that.

  • 6 Eilidh MacRae

    Well this is very interesting! Interesting that facebook seem to have favoured PPC over SEO. Nice post thanks for sharing.

  • 7 Kimbers Sheppard

    I never thought in a million years that I would ever come to Facebook’s defense, but… Doesn’t it take time to gain organic traffic? Facebook Home is new, so why (with such a generic name) would anyone think it should automatically rank #1. Plus kudos for the smarts to run the PPC ad. And PPC should work in conjunction with any SEO efforts. Now that people have been blogging and writing articles on Facebook Home, the search results are much better, by the way. There’s my 5 cents. (Even though I’m playing devil’s advocate here, I really enjoy this blog — thanks for your hard work and research on all things Local SEO.)

  • 8 Andrew Shotland

    Facebook likely doesn’t care much about this. If you are looking for “Facebook Home” you’ll find it. But I have seen this problem before with brands launching new services. It’s pretty common.

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