Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report
Cloudy With a Chance of Pending: Google Local Ranking Weather Report
Andrew Shotland
November 6th, 2013
2 Comments
Tags: Local Data · Local Search
2 responses so far ↓
1 Mark Goho // Nov 6, 2013 at 2:41 pm
Hey Andrew, I kind of get this – I’ve seen this weather report kind of thing on Moz’s website for Google’s general algorithm. However, this is the first time seeing something like it for local Search.
When I go to the website that hosts this report there’s like nothing written about it. Do you have any insight into what the “degrees” mean?
I manage a TON of listings for businesses in the US and Canada and I have my own “weather forecast” for those. How does this guy come up with this data?
2 Andrew Shotland // Nov 6, 2013 at 4:11 pm
I think the hotter the weather, the more fluctuations in G+ Local rankings. My guess is they will add more detail soon. They just launched it today.