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But Some of My Best Friends Are Social Media Managers….

November 4th, 2013
9 Comments


This post on Why Are So Many Social Media Managers Dipshits is so good. My father always said “If you don’t have something nice to say about someone, don’t say anything.” But let’s face it, Social Media Managers may just be to SEOs what New Jersey is to New York. I keed. I keed.

DOVE Social Media Campaign

“DOVE body bar, now in new Desperation Sweat scent.”


Tags: Social Media Optimization

9 responses so far ↓

  • 1 Chris

    Haha!

    Like NJ to NY…dead on b@lls solid perfect.

    Funny post; great examples showcasing a great lack of imagination, originality, effectiveness.

  • 2 Valerie

    (some) Social Media Managers are like (some) baby-SEOs back in the days of keywords stuffing and spammy link building. One day they will get their own Penguin and Panda for social spam. But until then I guess their “methods” for generating meaningless shares, retweets, and likes will work, alas.

  • 3 Jeffrey

    Way too much of social media is just total BS. I don’t care about your dog, or your car, or what you are eating, or if you just liked someone else’s crappy photo. It’s just really lame.

    Then mostly when people post really provocative or meaningful links or insights – there’s just crickets.

    We all want trivial meaningless distractions to suck our lives away.

    I want to say that “If a business is going to be a lame as Dove Soap, they should just forget about it”, however this tweet did get some results.

    Dove is owned by Unilever and with only $51 Billion in revenues, they probably can’t afford to hire a quality creative team.

  • 4 Andrew Shotland

    Would be interesting to see what the “Penguin and Panda for social spam” looks like. I am guessing people are much more aggressive with marking spam in their social media feeds than they are in Google.

  • 5 Andrew Shotland

    +1 Jeffrey!

  • 6 Celeste

    OK – I will certainly agree that some social media managers are beyond stupid (I have one in mind…). Two points:
    1) This is just one aspect of why they are so dense… mostly they just don’t get that we have moved to Online Optimization that integrates and leverages social as part of a larger strategy for online success. Going around with your hair on fire screaming success for getting 1,000 Facebook followers when it hasn’t changed the results of your company (directly or indirectly) is just dumb. It should always be considered part of a larger online ecosystem, not the sun in the universe!
    2) Having lived in New Jersey for ~ 20 years prior to coming to SF I KNOW that the snarky comparison is unfair and incorrect. Ask Mr. Springsteen why HE still lives there! It’s not called the Garden State for nothing — gorgeous state.

  • 7 Andrew Shotland

    Celeste, some of my best friends live in Jersey…

  • 8 Patrick

    Haha, it’s funny to see such a big company as Dove posting one of the most annoying thing ever. I wonder if it was really the manager behind the pc or its 12-year son. But there is no such thing as bad advertising, you know, right now we are talking about it.
    “I am guessing people are much more aggressive with marking spam in their social media feeds than they are in Google.”
    True that!

  • 9 Tim Dugan

    Good thing Mark spelled out ‘dipshits’ if he had written ‘dipsh_ts’ (ehem KLM Middle East) I would have been lost.

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