LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Another Carousel Replacement Being Tested?

September 3rd, 2014
8 Comments


It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So for those of you keeping score at home there are currently 3 carousels/replacements out there:

1) The newest addition to the bunch is this points of interest test, which certainly looks like a continued mobilization of SERPs. As David points out in the comments this is the same interface that Google uses for zip code searches.

New Google Local Points of Interest Carousel|

2) There is the old new pack results that was making its rounds a few weeks ago and replacing the carousel in some verticals.

Ft. Lauderdale Movers

3) And of course the OG original Google Local Carousel

OG Google Local Carousel

Any other new local SERP features out there that we haven’t seen yet? Let us know in the comments!

 

*Update

No need to speculate, it does look great on mobile

Mobile Points of Interest Carousel


Tags: Google · Google News

8 responses so far ↓

  • 1 Alex // Sep 3, 2014 at 11:24 am

    thanks for sharing, i wonder what version they will go with?

  • 2 Dan Leibson // Sep 3, 2014 at 11:30 am

    Hey Alex,

    No idea, could even be a 4th, 5th or 6th variant that we haven’t seen yet.

  • 3 David Mihm // Sep 3, 2014 at 12:34 pm

    Same interface they have been using for ZIPs since early summer, just FYI.

    http://searchengineland.com/google-adds-zip-code-matches-knowledge-graph-carousel-196756

  • 4 Dan Leibson // Sep 3, 2014 at 12:44 pm

    David,

    Thanks.

    That seems like a random interface to test for a carousel replacement.

  • 5 Christopher West // Sep 3, 2014 at 9:34 pm

    Hey Andrew

    Nice find/discovery :) I need to remember to take screen shots when I see things like this… (not not claiming I saw it before you lol – I am in Oz. Takes a while before things trickle down to down under)

    Searching within Google.com.au for your examples I can see the same things. Carousel appears for New York and Oz city/states.

  • 6 Preben at FlexWeb // Sep 10, 2014 at 5:10 am

    Nice. I like the way it looks on a phone. Do you know how Google identifies the “point of interests” areas. Basic SEO, or something special?

  • 7 Gavin // Sep 16, 2014 at 3:29 am

    I would like to know that too Preben, that could be really useful!!
    Thanks in advance for your reply Andrew.

  • 8 Dan Leibson // Sep 16, 2014 at 10:20 am

    I’ve never really looked into how Google determines Points of Interest, but a little digging lead me here:

    https://support.google.com/earth/answer/180709?hl=en

    Not sure if this is the real answer though.

Leave a Comment


Comments are moderated before publishing