It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So for those of you keeping score at home there are currently 3 carousels/replacements out there:
1) The newest addition to the bunch is this points of interest test, which certainly looks like a continued mobilization of SERPs. As David points out in the comments this is the same interface that Google uses for zip code searches.
2) There is the old new pack results that was making its rounds a few weeks ago and replacing the carousel in some verticals.
3) And of course the OG original Google Local Carousel
Any other new local SERP features out there that we haven’t seen yet? Let us know in the comments!
*Update
No need to speculate, it does look great on mobile
8 Response Comments
thanks for sharing, i wonder what version they will go with?
Hey Alex,
No idea, could even be a 4th, 5th or 6th variant that we haven’t seen yet.
Same interface they have been using for ZIPs since early summer, just FYI.
http://searchengineland.com/google-adds-zip-code-matches-knowledge-graph-carousel-196756
David,
Thanks.
That seems like a random interface to test for a carousel replacement.
Hey Andrew
Nice find/discovery 🙂 I need to remember to take screen shots when I see things like this… (not not claiming I saw it before you lol – I am in Oz. Takes a while before things trickle down to down under)
Searching within Google.com.au for your examples I can see the same things. Carousel appears for New York and Oz city/states.
Nice. I like the way it looks on a phone. Do you know how Google identifies the “point of interests” areas. Basic SEO, or something special?
I would like to know that too Preben, that could be really useful!!
Thanks in advance for your reply Andrew.
I’ve never really looked into how Google determines Points of Interest, but a little digging lead me here:
https://support.google.com/earth/answer/180709?hl=en
Not sure if this is the real answer though.