LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Anatomy of a Local SEO Campaign

January 30th, 2014
8 Comments


Barbie Doll Stuck Up Butt X Ray
Source: The Internet

  1. Client Information Intake
  2. Research > Strategy Recommendations
  3. Site Audit > Upgrade
  4. NAP/Citation Audit > Fix Issues
  5. On Site Content Creation
  6. Off Site Content Creation
  7. Review Generation
  8. Link Research > Link Outreach
  9. Clean Up Link SPAM From Previous SEO Firms
  10. Rinse
  11. Repeat

 


Tags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing

8 responses so far ↓

  • 1 Jason // Jan 30, 2014 at 11:18 am

    I love #9.

    Is landing page optimization included in #5? Because most SMB landing pages are in dire need of an overhaul.

  • 2 Darren Shaw // Jan 30, 2014 at 1:43 pm

    Item 9: Yes. Sigh.

  • 3 Jim Rudnick // Jan 30, 2014 at 3:17 pm

    #11. Use the Google & Bing disavow tool to rid site of it’s “good ol SEO” 2007 tactics, eh!!!

  • 4 Nate // Jan 30, 2014 at 9:39 pm

    I’ve been using the Google disavow tool with great success to clean up new clients shady link profiles from previous SEO work. It seems to work well with sites hit by the Penguin algorithm. The most important thing I have found is to make sure those disavowed links are crawled as quickly as possible by Google to ensure the disavow requests are actioned.

  • 5 Miguel // Jan 31, 2014 at 8:59 am

    Love the list! Its beauty is in its simplicity.

    Now what’s the going rate for something like that? :-)

    One question though, how do you do review generation? I’m guessing that you’re not the sort of dodgy fellow that buys reviews.

  • 6 Valerie // Jan 31, 2014 at 10:26 am

    Great list that would work for any SEO campaign!

    (well, may be #4 is local SEO specific, but the rest is surely universal =)

  • 7 Rob // Feb 3, 2014 at 3:40 pm

    So I guess the meta-point is that local seo is as painful as a poorly placed Barbie doll ? ;-)

  • 8 Andrew Shotland // Feb 3, 2014 at 5:42 pm

    +1 Rob

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