270 Dealerships. 270 Websites. Zero In-House SEOs.
Market research and SEO strategy that helped AutoNation tap local search intent and outperform the big listings sites.
+119%search impressions across 270 dealership websites
About AutoNation
AutoNation is an American automotive retailer headquartered in Fort Lauderdale, with more than 270 dealerships, each with its own website.
Why they hired us
AutoNation needed to beat well-established listings sites in local search, keep promotions inside each dealer’s contractually defined region, and do it all without an in-house SEO team to prioritize work across 270 websites.
What we did
- Used machine learning to group Search Console queries into categories, so AutoNation could see which page templates drive the most leads for which keywords.
- Served as AutoNation’s SEO arm, so the brand could scale without building an in-house team.
- Built a single dashboard aggregating all 270 dealer sites, filterable by intent, brand, vehicle type and model.
- Built an auto-posting system that feeds offers into Google Posts across every dealer, plus hundreds of locally tailored pages from our writers and editors.
Results
300+Dealer sites optimized regularly
10,000+Pages of content published
+164%Organic clicks to dealer sites (two years)
+119%Search impressions
LSG helps AutoNation target high-converting queries for new models, financing and service, while accounting for seasonality and trends in the sales cycle.
“We’ve been partnered with Local SEO Guide for the better part of a decade, and truly seen significant impact to our search visibility with their assistance.”