Typically when I recommend viral marketing techniques to my clients I get blank stares in return. Viral marketing campaigns sound very interesting in theory, but actually connecting the dots and executing them seems to require an imagination that is outside the scope of some very imaginative people. So I am hoping that this post can serve as a “how-to” guide for a viral marketing campaign that I can point people to which will help them connect the dots. Please forgive the excruciating detail.

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