of Enquisite. 90% of the search engine referral traffic comes from page one of the SERPs. Richard just walked us through the Enquisite search analytics system which was pretty cool. You can figure out how you rank in Google for your terms in different states.
Jonah is with It’s The ROI. Five Forgotten Metrics Customer Lifetime Value First touch v. last touch (persistent first touch cookies) Stolen ROI Keyword Evolution – Brand Claims ROI Buyer starts w short tail searches Next tries long tail searches Then buys from Brand searches So the brand search gets all of the credit […]
Laura Lippay of Yahoo. The SEO Performance Grid: Use a grid to balance SEO, PPC and Paid Inclusion Find SEO referral gaps Find SEO content opportunities Make SEO Traffic & value projections Grid Data: Keywords # Searches Conversion metric PPC Data Paid Inclusion Data Algo (SEO) Data Now she’s showing a very hard to read […]
Brian Klais of NetConcepts. There’s more to search than rankings: How do we evaluate channel performance and determine investment? Brand to Non-Brand Ration Non-brand search can be 40x over brand search if done right Unique Pages How big is your site in Google’s eyes How many pages are being crawled/indexed v. how many pages you […]
Russ Mann of Covario is now talking about Fortune 500 CFO’s starting to demand more accountability on the marketing spend. Search engine marketers need to help their clients prove the value of the marketing spend because it’s one of the first things to get chopped. Jon Miller: I think you’re going to be less spending […]
This panel is turning into a CNBC talking heads fest. Not sure I care what these guys have to say about the recession except as it applies to search engine marketing. Are people buying ppc with their stimilus checks? If not I don’t want to hear about it as SMX Advanced. This just in: @TechLH […]
Andrew Beckman Location3Media Recession is mild but it’s trending the wrong way. CPA costs for clients are going up and search budgets have decreased. Dave Davies Beakstalk SEO of Canada The biggest effect they are seeing in Canada is the exchange rate of the dollar. Russ Mann of Covario The glass is not half-full, it’s […]
It made my day yesterday to meet a lot of you and get your feedback on the blog. If there are any more of you out there in the shadows and you are feeling the need to boost someone’s ego today please come up and give it a shot.
There was a good supply of coffee. The food at lunch was a little too salty, but that may be because I have been drinking too much coffee – apparently caffeine can cause your mouth to have a salty taste. The wifi was good. It usually blows at these conferences. Good gathering of SEM pros. […]
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