I like helping my clients. I do. It’s nice to be needed. That said, I’d much rather help my clients figure out some crazy new strategy v. trying to bring them back to life after someone pushed live some code that totally tanks their search engine traffic. Mistakes happen, but if you are about to release some code and you have not had someone who knows their stuff do a SEO QA check, then you are a true kamikaze and…
Barry Schwartz has a list of posts from SMX Advanced. Thanks for the link Barry!
How to figure out traffic for a term: expected clicks by Search Engine and Rank (overreports Google) Run an adwords campaign Webmaster Central All Query Stats Download and run through the Google Webmaster Central Stats Converter Sorry – listening more than typing. According to Richard Zwicky links from locally hosted websites will help you rank for local searches although Rand counters that this might be more because the anchor text of inbound links or the text on their site is…
of Enquisite. 90% of the search engine referral traffic comes from page one of the SERPs. Richard just walked us through the Enquisite search analytics system which was pretty cool. You can figure out how you rank in Google for your terms in different states.
Jonah is with It’s The ROI. Five Forgotten Metrics Customer Lifetime Value First touch v. last touch (persistent first touch cookies) Stolen ROI Keyword Evolution – Brand Claims ROI Buyer starts w short tail searches Next tries long tail searches Then buys from Brand searches So the brand search gets all of the credit for the buy instead of the initial non-brand searches Coupons and email campaigns can steal your ROI So you need to track the first touch…
Laura Lippay of Yahoo. The SEO Performance Grid: Use a grid to balance SEO, PPC and Paid Inclusion Find SEO referral gaps Find SEO content opportunities Make SEO Traffic & value projections Grid Data: Keywords # Searches Conversion metric PPC Data Paid Inclusion Data Algo (SEO) Data Now she’s showing a very hard to read grid that uses all of this data to show how much you can make per keyword. Graph of % of profit by channel Graph of…
Brian Klais of NetConcepts. There’s more to search than rankings: How do we evaluate channel performance and determine investment? Brand to Non-Brand Ration Non-brand search can be 40x over brand search if done right Unique Pages How big is your site in Google’s eyes How many pages are being crawled/indexed v. how many pages you have? Why are some of your pages not in the index? Yielding Pages How many pages are yielding search traffic? For example 25% of your…
Russ Mann of Covario is now talking about Fortune 500 CFO’s starting to demand more accountability on the marketing spend. Search engine marketers need to help their clients prove the value of the marketing spend because it’s one of the first things to get chopped. Jon Miller: I think you’re going to be less spending on the branding side of marketing. Andrew Beckman: Marketing budgets are getting scrutinized and we are trying to move clients to SEO as the price…
This panel is turning into a CNBC talking heads fest. Not sure I care what these guys have to say about the recession except as it applies to search engine marketing. Are people buying ppc with their stimilus checks? If not I don’t want to hear about it as SMX Advanced. This just in: @TechLH confirms that he did in fact spend $200 of his stimulus check on PPC. Our nation, and Google, salute you.
Andrew Beckman Location3Media Recession is mild but it’s trending the wrong way. CPA costs for clients are going up and search budgets have decreased. Dave Davies Beakstalk SEO of Canada The biggest effect they are seeing in Canada is the exchange rate of the dollar. Russ Mann of Covario The glass is not half-full, it’s overflowing! This year GM said they are going to shift over 50% of their marketing from offline to digital. Jon Miller of Marketo I think…