A lesson in reputation management: Last night I was driving away from the Local Search Summit Conference with Mr. David Mihm, local search whiz, when I noticed that I had a flat tire. As luck would have it I stopped the car right in front of Tate Family Complete Auto Care at 477 Market St. […]
I am not the first blogger to claim that the NYT has some questionable editorial practices, but the use of links in a recent article by Claire Cain Miller on the how Lifestyle Lift got busted for faking online reviews caught my eye.
Just caught this article in the NYTimes about how Attorney General Andrew Cuomo had fined Lifestyle Lift, a cosmetic surgery company, $300,000 for ordering its employees to write fake reviews of its face-lift procedure on sites like RealSelf. Let’s put aside the ethics of faking reviews for a minute and reflect on how effective a […]
There’s a great discussion going on over on Mike Blumenthal’s What Is Merchant Circle Up To Now? post. Mike had heard about Merchant Circle owning a lot of small business domains, did some research and suggested that MC could be squatting on a large number of SMB-branded domains and that many of these SMBs would […]
If you read Reputation Management Jujitsu you know that saying nice things about not-so-nice companies can be a powerful linkbuilding tactic. Of course it’s also true that saying nice things about nice companies can also work. For example, last week I posted Mixpo is Pretty Cool after seeing a demo at the Kelsey DMS show. […]
Many companies have online reputation management issues. When you search for them, the top results are often full of criticisms of the company. Getting negative messages off the first ten results of Google can be critical to a business. Hence the rapid rise of the reputation management consultants. So how does this help you? Check […]