Over the last few days this query has been making it’s rounds as something of a hot mystery: =** If you haven’t gotten to see/play around with it yet, go ahead and do it. I will still be here when you get back. Honestly, my interest in the query has been slim. Until I was wasting some time on Twitter and saw this exchange: If Mike’s interested, them I’m interested. And then I took a second to think about Cyrus’…
Based on the 2016 Local SEO Ranking Factors I think it’s safe to say that links are by far the most important ranking factor, and competitive difference maker in Local SEO. But I wanted to take it one step further, I wanted to figure out what the most important number in all of Local SEO was, and here it is: 3.5 3.5 is the average Majestic AC rank for 10,703 business that are showing up in the Local Pack. Obviously, this isn’t going…
Hey Everyone! Andrew and I are about to go onstage and present the results of our 2016 Local SEO Ranking Factors study at SMX Advanced. This study is the largest quantitive look at Google My Business ranking factors done in Local SEO. We hope it can help provide direction on how to prioritize your Local SEO spend and time investment. I’m told I should provide y’all with some tidbits to get you interested, so here are some questions we tried…
Q: Why Did We Update The Site? A: Because The Old Site Sucked, Right? Well, that’s not completely the case, although I had received my fair share of requests (mostly from Pakistan for some reason) to redesign the old site over the years. Here’s the ready-for-Medium explanation for the ten of you who care: I launched LSG.com in 2007 after working as an SEO consultant for a year without a site. I used to love to say to prospects “Real…
PLEASANTON, CA – On June 20th, 2016, Local SEO Guide, one of the world’s premiere providers of Local SEO Services (a high volume keyword according to Google Keyword Planner), after months of procrastination, several false starts and stops, awkward discussions about putting up or shutting up and endless debates about which font “really expresses who we are”, is proud to announce the launch of its new website to celebrate the company’s tenth year in business. While it is in fact…
Per my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: Click to enlarge these sorry screenshots This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting to view many local queries as “questions” (as opposed to “searches”) and it is trying to provide answers whenever possible. Over time, we see SERPs…
My furnace died today. I went to Google and queried “replace furnace”. Here’s what I got: Click to Enlarge If you are focused on just ranking #1 for “HVAC”, I am never going to get to your lead funnel. Well played HomeAdvisor. Well played.
Hey gang, If you want to go deep on local search strategy with a Colonial tinge, you can do no better than the LocalU Advanced in Williamsburg, VA on March 5th. The LocalU’ers were kind enough to invite me out to talk about all the wacky stuff we have been doing with Apple’s new Spotlight Search. I will be joined by a cast of Local luminaries including: Aaron Weiche of GetFiveStars David Mihm of well, David Mihm Mary Bowling of…
If your monthly SEO reports look like this, you may want to stop trying to roll the organic SEO bolder up the hill and see if a local SEO strategy can work for your brand. I just posted some thoughts on this topic on Search Engine Land, Even If a Brand Can’t Do SEO, It Can Still Do Local SEO. While it’s not without its own unique complications, Local SEO programs often can operate without involving huge amounts of internal…
LocalU just published an interview with your’s truly in advance of the LocalU event at Williamsburg I’ll be speaking at in March. If you were ever curious about how we make the donuts over here, I don’t think the interview will provide too much insight, but it sure beats trying to figure out what I am talking about all day on Twitter.