Since my customer reviews post on SEL seemed to be of interest, thought I would post this textbook example of how to respond to a negative review: Click on the image to enlarge or check out R.J. Hidson Photography’s Place Page: Remember, when responding to negative reviews your prospects are the real audience. Thanks to […]
Bit.ly has a great post up: You Just Shared a Link: How Long Will People Pay Attention? In general, the half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 […]
My latest Locals Only post is up on SearchEngineLand: 5 Tips to Get More Customer Reviews: An excerpt: Some tips for asking customer reviews: Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could […]
The NY Times reports on the epidemic of open businesses that are reported as “closed” in Google Places and name checks Linda Buquet and Mike Blumenthal, who successfully changed the Googleplex’s Place Page status to “closed” a few weeks ago (SEO Badass award goes to you Mike). Howard Lerman, CEO of Yext, sees an opportunity […]
My sister-in-law in NYC just got her first Amazon Local Deal and sent me the following note: “This is the first time I have ever gotten something like this from Amazon. I thought you might find the marketing interesting. The fit with my interests is quite good for an algorithm I’ve never met, but I […]
With Google rolling out it’s “new and improved” expanded sitelinks for “brands”, the SEO game just got a bit trickier, particularly for local queries. Here’s what you get when searching for some pig feet + foie gras heaven at Au Pied De Cochon: Some observations: If you rely on queries for business names to generate […]
Here’s the Local SEO Seasonal Calendar I mentioned on today’s post on SEL re Seasonal SEO (originally entitled “Back To School With Seasonal SEO”)
Looks like Google is now allowing users to remove keywords from Google Instant previews. Should help them improve relevance and provide yet more fuzziness about what the average searcher is seeing in the list. Another fine SEO challenge. Anyone else seeing this?
Mike Blumenthal dissects Google Places’ latest redesign: According to Mike: “They include a strong call to action (review, upload photos) and clear sense of priorities as to what is important going forward – even coupons now have a higher visibility – more user generated content, more understanding of your social circles intent and a greater desire, […]
Frank Reed of Marketing Pilgrim put out a challenge to all SEOs to chime in a SEO problem ShopCity was having with Google. A number of SEOs started picking apart ShopCity’s SEO program, or lack thereof, and ShopCity’s own Colin Pape joined in the fray. Even a Googler, John Mueller, added his 2 cents. For […]