I am going to be at Borrell’s Local Mobile Advertising Conference in Chicago next week. I’ll be moderating the “Mobile by the Numbers” panel. If you’re going to be there let me know and want to connect let me know.
A few months ago I was working on a SEO project for a big news site around testing various strategies to improve traffic from Google News and was trying to figure out a thorny issue. I started searching Google for some genius post on the subject but found nothing. I have done a fair amount […]
A frustrated practitioner of bail bonds SEO laments about Google Places, Where Crooked Businesses Take Over: “Here’s another great example of the wonder of Google Places and Google’s dealings with Local Search. Type in Google, “Santa Clarita Bail Bonds.” (this example could be done for many other keywords if you care to try) You will see […]
Since my customer reviews post on SEL seemed to be of interest, thought I would post this textbook example of how to respond to a negative review: Click on the image to enlarge or check out R.J. Hidson Photography’s Place Page: Remember, when responding to negative reviews your prospects are the real audience. Thanks to […]
Bit.ly has a great post up: You Just Shared a Link: How Long Will People Pay Attention? In general, the half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 […]
My latest Locals Only post is up on SearchEngineLand: 5 Tips to Get More Customer Reviews: An excerpt: Some tips for asking customer reviews: Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could […]
The NY Times reports on the epidemic of open businesses that are reported as “closed” in Google Places and name checks Linda Buquet and Mike Blumenthal, who successfully changed the Googleplex’s Place Page status to “closed” a few weeks ago (SEO Badass award goes to you Mike). Howard Lerman, CEO of Yext, sees an opportunity […]