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Some of the more interesting data that Mehdi mentioned:

  1. When looking for a lake tahoe house rental, in a four hour session, the searcher repeats some queries as much as 6 times
  2. Mobile search behavior gets users to intent much faster than traditional search
  3. 40% of purchases happen two weeks or later after product search query
  4. 70% of mobile search intent completed in 1 hour
  5. 80% completed in one day
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4 Response Comments

  • Greg Arney  June 9, 2010 at 11:58 am

    This is interesting. I’m still hoping to come across some compelling data for explaining the benefits of SEO for local business. I remember reading somewhere that “80% of Americans conduct an online search before purchasing a product” but that seemed vague and it wasn’t supported by any citations. Thanks for the helpful information!

    Reply
  • Adam  June 9, 2010 at 12:53 pm

    I’d like to understand the scope of intent as to “finding” or “buying”. Is mobile replacing the need for GPS directions thus “finding” a location or actually rather than leading to a sale? I can see where your inside a store buying a TV and want a quick review which might lead to sale using mobile search, I guess depends upon the buyers goal.

    There is this behavior that occurs on twitter where people say “I need to … ” yet the real intention is not to buy at all but more of a “to-do” comment.

    Reply
  • Lauren Bateman  November 22, 2011 at 2:25 pm

    Yea this is some interestng data. Would be interested to conduct a study on local businesses. Seems someone would spend more time finding information about stuff not close by.

    I am a local business and I honestly do not know how much time people spend on my site, but from student inquiries I would guess it is not as long as stated here.

    I wonder if times also depends on the type of product or service one is looking for.

    Reply

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