Some of the more interesting data that Mehdi mentioned:
- When looking for a lake tahoe house rental, in a four hour session, the searcher repeats some queries as much as 6 times
- Mobile search behavior gets users to intent much faster than traditional search
- 40% of purchases happen two weeks or later after product search query
- 70% of mobile search intent completed in 1 hour
- 80% completed in one day
4 Response Comments
This is interesting. I’m still hoping to come across some compelling data for explaining the benefits of SEO for local business. I remember reading somewhere that “80% of Americans conduct an online search before purchasing a product” but that seemed vague and it wasn’t supported by any citations. Thanks for the helpful information!
I’d like to understand the scope of intent as to “finding” or “buying”. Is mobile replacing the need for GPS directions thus “finding” a location or actually rather than leading to a sale? I can see where your inside a store buying a TV and want a quick review which might lead to sale using mobile search, I guess depends upon the buyers goal.
There is this behavior that occurs on twitter where people say “I need to … ” yet the real intention is not to buy at all but more of a “to-do” comment.
seemed like he was implying “buying”
Yea this is some interestng data. Would be interested to conduct a study on local businesses. Seems someone would spend more time finding information about stuff not close by.
I am a local business and I honestly do not know how much time people spend on my site, but from student inquiries I would guess it is not as long as stated here.
I wonder if times also depends on the type of product or service one is looking for.