Playing around with Google Insights and noticed these steady declines in searches containing the words “yellow pages” since 2004. City + “yellow pages” search queries (e.g “los angeles yellow pages”) appear to be losing ground more rapidly than “yellow pages” queries. This doesn’t necessarily mean that people aren’t looking for yellow pages as much anymore. It may be an indication that local search players have educated the market enough that people are now more likely to search specifically for what they want (e.g. “los angeles plumber”).
"Yellow Pages" Search Queries 2004-Present
City + "Yellow Pages" Search Queries 2004-Present
2 responses so far ↓
1 Marc // Aug 25, 2008 at 1:24 pm
Thats a good observation. I have been noticing similar things happening. And my favorite part about it is the proliferation of soo many new local players that the incumbents have dropped. ….some of their prices were crazy
2 Local Search and the Fall of Yellow Pages | OffCoarse // Aug 28, 2008 at 6:57 am
[...] post was inspired by Andrew Shotland and his post about the fall of “Yellow pages” searches. His graphs he created with [...]
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