I just sent an email out to a bunch of local seo types and saw this on the “message sent” confirmation screen:

For now the data looks relevant only to Yahoo social activities, but you could imagine a future where Yahoo (or Google via GMail) would understand the text of the outgoing mail and shown social content relevant to the text.  So if I had written “know any good dui attorneys in Pleasanton?”, and Dave (pictured above) had reviewed a Pleasanton DUI Attorney on Yelp after a night on the town with Johnnie Walker, then Dave’s review would have shown up.

I’ll ask it again – are you ready for local social search?

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