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Why Did Cisco Buy Smalltown?

October 18th, 2010
4 Comments


Ok, I know I am just a measley little SEO blogger, but today on LocalSEOGuide, I’ll be playing the part of Michael Arrington.

I knew Smalltown.com, the local start-up, had been up for sale (Truth be told, I was tempted to acquire it myself), and for some reason today I went to the site and found it was down. A quick WhoIs query later and I discovered:

So why the heck would Cisco buy Smalltown?

- Welcome to Smalltown! Cisco’s city of the future?
- Share your local videos on Flip’s Smalltown?

My vote is they’re going to rebrand Umi – Let’s face it, it sounds more like sushi than video conferencing on your TV.

And then again there’s this:

What do you think?




Tags: Uncategorized

4 responses so far ↓

  • 1 Greg Sterling

    So they just bought the domain then? That’s what you’re saying.

  • 2 Andrew Shotland

    Appears that way.

  • 3 Andrew Shotland

    I am betting that they are going to use the domain as the showcase for their technology. Their current TV campaign is too vague. I have seen those ads hundreds of times and I still can’t tell you what they do.

    I imagine they are going to now push people to go to Smalltown.com which will show how Cisco tech turns the world into a small town or something like that.

  • 4 Suzanne

    I looked into Smalltown some years ago (2007) and liked their product and told them I would like to use it white label (which they were offering on the website at the time). I spoke to the CEO and he said they weren’t ready and I never heard back. I too checked back periodically and it didn’t appear that they added any other cities.

    As the big guys have found out, dealing with SMB’s (under $500 mo) takes patience and lots of hand holding that most aren’t prepared to do, so I can’t believe Cisco would want to go there. I think you are right on, Andrew.

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