If you are thinking you need some help with search engine optimization you are probably also wondering when is the right time to bring SEO into the process? And the answer is…right now.
A common mistake that businesses new to SEO make is that they think that SEO is something you can inject into your site whenever you need it. It’s never a fun conversation for a SEO consultant to explain to a new client that this is not the case.
Building a website is like building a house. The time to make your decision about what kind of windows you are going to use is when you are creating the blueprint. You don’t want to wait until the foundation has been poured and the walls have been built before you decide to change your plans.
So the time to make your decisions about SEO is when you are developing your site blueprint. SEO is a factor that affects every page on your site and is no less integral than what price you are going to charge, what color you are going to make the pages, how big the font is, etc.
I have seen too many clients have to retrofit SEO elements not only into their websites but also into the business processes they have created and trained their staff on. Retrofitting SEO can be an expensive and time consuming process.
If you are in the middle of building a website and starting to think about a SEO strategy my advice is to stop what you are doing, find someone who can help you with a good basic SEO plan and save yourself a lot of headaches down the line.