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My good friend Chris Bennett over at 97th floor just launched a public beta of his cool new web analytics tool, BLVD Status.  Here’s his blog post about it.

I have checked it out a little and it’s got some pretty interesting reporting, particularly for those interested in social media performance.  It’s sort of like Mint with a bit more focus on SEO and SMO.

Here’s Chris’ bullet points on the service:

BLVD Status is a live stats analytics platform offering conversions and in depth analysis.
It takes traditional live stats a step further by giving you information about your site regarding sales, RSS subscribers,
contact forms as well as in depth search engine referrals.

Features:

• RSS conversion tracking - track  which referring urls bring your RSS subscribers

• Contact Form, Ecommerce and Out Going Link Conversion - All live conversion data

• Keyword Rankings - With every hit from the search engines you will see what engine the word came from and what the avg or live ranking is for that keyword.

• Digg This Conversions - See which users and referrals click on your Digg This Button giving your content votes.

• Easy to Set Up - Very easy to set up Java Script Code. Conversions are very easy to set up as well.

• Calendar Reporting - It has a live stats dashboard that allows you to click into an in depth section for each area and run calendar reports etc.

Give it a try.  It’s super simple to set up and every little bit of data helps, right?